Sales Excellence

Your Revenue

Are your sales not exhausting their potential? It is often unclear what the obstacles are. We identify the most important influences and optimize them with an individual sales program.

Sales Excellence

Do you know the quote by marketing guru Philip Kotler? “The sales department isn’t the whole company, but the whole company better be the sales department.” That is exactly how we achieve sales excellence. We help you align your company so that it has an allover focus on sales and help you exhaust your revenue potential. In our experience, there are various areas with power to be tapped into: in customer contact, in the organizational structure for sales, and in new target markets.

Attract and develop customers

New customers and existing customer relationships are equally important. However, one of the two groups frequently gets the short end of the stick in practice. We expand the skills of your sales force, from developing initial contacts to professional needs analyses and the maintenance and expansion of customer relationships.

Increase sales productivity

The structures that develop over time aren’t always the most effective ones. We help you optimally distribute customers, product ranges, and tasks among your employees while focusing on the markets promising the most success. You avoid working in the dark as a result.

Capture new markets

The time to conquer new markets has definitely arrived if a product or service has become established in a market. What does that mean? Communicating into new regions, tapping into new target markets, or expanding sales through cross-selling.

People make companies successful.
That is why we focus on the individuality of every single employee. How?

How We Work

Our sales-excellence consultants specialize in discovering and releasing hidden potential for revenue. They scrutinize sales from various different perspectives: Does your sales strategy match the company’s strategy and the target markets? Is your value story up to date and embodied by the team?

Does your sales team have the relevant skills? Is the structure of your product range up to date? Can new service packages be put together or can sales times be shortened by restructuring? With an outside perspective and our experience gained over more than two decades, we will pull the right levers.

Our Services

The customer is king. This guiding principle should be reflected in your overall sales strategy. Based on it, we optimize your customer management and sales structure. In doing so, you achieve sales excellence step by step.

Target-market orientation

The sales structure can only be optimized when you understand your target markets. Who are your customers and what do they expect of you? How do you position yourself compared to your competitors? What sales channels can you reach your customers through, and what role does online business play in them? These issues, and others, must be regularly reviewed and amended.

Customer management

A coherent presence is central to customer management. With our support, you ensure that your sales activities and material play together for the customer and that you achieve the right sales targets as a result.

Sales management

When it comes to sales management, we optimize the conditions for productive sales. We can give you a few examples. For instance, customer cancellation rates can be reduced through improvements in the sales funnel. Smart remuneration systems can increase the incentive for your sales workers. Expanded performance indicators allow you to judge customers reliably. An optimum assignment of tasks based on skill sets motivates your employees.

Key account management

Major customers deserve a great deal of attention. This puts a lot of strain on your key-account managers. We equip them with the skills that will make their work even more successful. In addition, we support them with a sales concept geared toward major customers. This concept ranges from strategy through to products and processes as well as communication and control. We coherently integrate this into your entire organization.

Alongside the professional qualifications and many years of career experience held by our consultants in leadership, sales, and consulting positions, all PAWLIK consultants possess sound knowledge for the application of a Prof. Julius Kuhl potential analysis. We are one of the few consultancies in Germany that are entitled to apply this potential analysis.

Experience, Expertise, and System

Raiko Chabrowski

Raiko Chabrowski specializes in optimizing corporate and sales strategies and organizational structures. Alongside his consulting work, the equity partner also leads our operations in Hong Kong and Paris and coaches executives. The business expert developed his practical, specialist knowledge of company leadership in various management positions within the automotive sector and at the Société Générale Group.

E-Mail or +49 (0)40/53 28 50-0

„Sales excellence is created when sales targets, strategies, and skills all correspond without contradicting each other and when blind work is avoided. Is the sales team working toward its goals coherently? Is it concentrating on the key success factors? We focus on these questions in our sales audits. Together with our clients, we carry out corrections only at the points that are relevant.”


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Some Information for You

For us, “making it happen” means helping you turn your company goals into results. We transform organizations into coherent systems and develop the personal potential of employees. We use the latest scientific research results as a basis for this.

Each year, we invest five percent of our revenue to learn about learning. We are happy for our clients, partners, and other interested persons to share in our findings.

We would therefore like to ask for your consent to us contacting you with up-to-date information about our services and specialties.